The countdown begins for Asia’s ultimate luxury timepiece event. Siam Paragon Bangkok Watch Week 2026 returns this September 22 to 27, scaling up with a spectacular roster of over 45 iconic brands, including newcomers like Tudor, Blancpain, and MB&F.
Buccellati Opens Its First Boutique in Thailand at Siam Paragon, Marking The Maison's Largest Boutique in Asia Pacific
FRIDAY, JUNE 26, 2026
Bangkok, June 2026 — Buccellati announces the opening of its first boutique in Thailand at Siam Paragon, one of Bangkok’s most prestigious luxury shopping destinations.
Bangkok’s Leading Retail Destinations Unite for “Bangkok Shopping Festival 2026”
FRIDAY, MAY 29, 2026
Bangkok’s leading retail and lifestyle destinations have joined forces to launch “Bangkok Shopping Festival 2026,” a citywide shopping campaign aimed at stimulating tourism, consumer spending, and urban economic activity.
Siam Paragon Hosts NEXTOPIA Local Harvest Coffee Fest 2026
SUNDAY, APRIL 19, 2026
Siam Paragon unites Italian espresso heritage with Thai sustainable farming at NEXTOPIA, offering exclusive brews, rare exhibits, and jazz through May 12.
Levi’s® launches “Behind Every Original” pop-up at Paragon in world-first immersive debut
SATURDAY, MARCH 28, 2026
Levi’s® has chosen Parc Paragon at Siam Paragon for the first global launch of its “Behind Every Original” immersive pop-up, featuring ROSÉ-inspired activities and rare women’s denim archive pieces curated with brand historian Tracey Panek, running until March 30, 2026.
Inside the ‘Giving Machine’: How a Global Charity Concept Is Being Adapted for Thailand
MONDAY, DECEMBER 22, 2025
In the bustling heart of Bangkok’s shopping district, a new red vending machine is turning the concept of consumerism on its head. Instead of dispensing soft drinks or snacks, this machine dispenses essential items for those in need.